Your family's own AI.
Apna (अपना) means ours in Hindi. apna-ai is a voice-first personal manager for you and your household — always on, always yours. Talk to it like a phone call. It remembers what you tell it, gets practical things done, and keeps life organized.
60 free minutes in your first 30 days. No card required.
iPhone and Android. 11 Indian languages at launch.
How it works
Talk to it like a phone call
Just talk.
Open the app and say it out loud — "Renew the car insurance before the 30th" or "Pack the cricket kit every Thursday." No forms, no typing.
It remembers.
Your manager holds on to what matters — people, dates, routines, the small details — and you can see and edit everything it knows about you.
It gets it done.
Reminders set, lists updated, schedules kept — everything sorted into modes, so nothing lives only in your head.
Minutes work like a phone call — the timer runs while your conversation is open and stops when you hang up. That's it.
Why apna-ai
Most AI apps answer questions. This one knows your household.
A chatbot starts from zero every time you open it. Your manager starts from everything it already knows about your family — and speaks up before you think to ask.
It remembers, for good
Say it once — Rohan can't have peanuts, pickup is 3:30, the Diwali trip is in October — and it sticks. Not just for this chat. For good.
Every fact is visible in the app. Edit or delete any of it, anytime.It speaks first
Each evening it puts together a short brief — what's coming tomorrow, what slipped, what needs you. You never have to think of the right question.
A household, not an app on your phone
Your whole household in one account. Add kids and parents as family members — it knows whose dentist appointment it is, and who needs the reminder.
It speaks your language
Eleven Indian languages, spoken out loud and understood the same way. No typing, no English-first menus, no repeating yourself slowly.
The difference in one line: a general AI app can tell you what a peanut allergy is. Your manager knows Rohan has one — and reminds you the morning of the school picnic.
Modes
One manager, every corner of life
Your manager organizes what you tell it into modes — simple, focused spaces for the stuff every household juggles.
Events & calendar
Appointments, birthdays, plans, the pickup run.
Medication
Reminders and logging so doses aren't missed.
Reminders only — never dosing advice.Finances
Bills, renewals, spending notes.
Nutrition
Say what you ate; it logs it.
Tasks
The household to-do list that actually gets heard.
School
Homework, permission slips, term dates.
Home maintenance
Filters, servicing, the thing that's been dripping for a month.
Education
Courses, practice, learning goals.
News
A quick, practical catch-up on your topics.
And modes it drafts just for you.
As your manager learns your household, it proposes brand-new custom modes — a garden mode, a wedding mode, whatever your life actually needs. Nothing is added until you approve it.
What's coming
Already in the works
The manager you get today is just the start. Here's what's being built right now — each one lands in the app you already have.
Routines
Tell it once — "every Sunday at 6, remind us to prep school bags" — and it happens, every week.
Watchers
Ask it to watch for something — "tell me when tickets go on sale" — and it checks every day until it happens.
Mode gallery
Ready-made helpers you can add in one tap — cricket scores, festival prep, grocery lists and more.
WhatsApp updates
Your daily brief and nudges, delivered where India already lives: WhatsApp.
Family
Built for the whole household
One manager for the whole household — and it knows whose is whose.
Up to 5 family members
Kids, parents, partner — one account, one manager that knows them all.
Private memory per person
What you tell apna-ai about yourself stays yours — the manager respects per-person privacy between members.
Ours, by design
The name says it: apna means ours in Hindi. One manager for the household's practical life.
Pricing
Simple pricing, minutes like a phone call
Prepaid recharges
No subscription — top up minutes like a phone recharge:
- 5 min ₹10
- 10 min ₹25
- 30 min ₹49
- 60 min ₹99
- 120 min ₹199
- 200 min ₹399
- 300 min ₹499
Recharges never expire.
$9.99/month
300 conversation minutes every month. Not on sale yet — apna-ai is launching in India first.
Minutes are simple wall-clock minutes — the timer runs while your conversation is open. No tokens, no fine-print math. See the Terms of Use.
Privacy
Your memory. Yours to see, edit, delete.
An AI that remembers your life has to earn it. So the rules are simple:
See everything
Every fact your manager remembers about you is visible in the app — edit or delete any of it, anytime.
Private within the family
Each member's memory is their own. The manager never blurs the line between yours and theirs.
Leave cleanly
Delete your account and your data anytime, right from the app.
Never for sale
You pay for minutes — not with your data. No ads, no data selling, no tracking across apps. If an assistant is free, ask what it costs. Your family's life is not our product.
Practical on purpose
apna-ai is a practical manager — it remembers, reminds, and organizes. It does not offer therapy, well-being coaching, crisis support, or medical advice, and it will point you to a professional when a question needs one. Medication mode is reminders and logging only — never dosing advice.
FAQ
Questions, answered
Straight answers to what people ask first.
How do minutes work?
Like a phone call. The timer runs while your conversation is open and stops when you hang up. That's the whole system — simple wall-clock minutes, no tokens, no per-message pricing.
How does the free trial work?
Every new account gets 60 free conversation minutes to use in your first 30 days — no card required. Download the app, sign in, and start talking. When your free minutes run out (or the 30 days end), subscribe in the US or recharge in India.
How is this different from a free AI assistant?
General AI apps are built to answer questions — each conversation starts from nothing. apna-ai is built to run a household. It keeps what it learns about your family, brings things up before you ask, gives up to five people one shared manager with private memory each, and does all of it out loud in your language. A free assistant can explain what a peanut allergy is; your manager knows Rohan has one and reminds you the morning of the school picnic.
Is apna-ai a therapist, coach, or doctor?
No. apna-ai is a practical manager — it remembers, reminds, and organizes. It does not offer therapy, well-being coaching, crisis support, or medical advice. Medication mode handles reminders and logging only, never dosing advice, and for health questions it will point you to a professional.
Can my family see what I tell it?
No. A household shares one manager, but each member's memory is their own. The manager respects per-person privacy — what you tell it about yourself stays yours.
What does it remember, and can I change that?
Everything your manager knows about you is visible in the app. You can edit or delete any fact, and you can delete your entire account and data anytime. The details live in our Privacy Policy.
What are modes? Can it make new ones?
Modes are the focused spaces your manager organizes life into — calendar, medication, tasks, school, home, and more. As it learns your household, it can draft brand-new custom modes just for you. Nothing is added until you approve it.
What platforms and languages are supported?
iPhone and Android, launching in India first. apna-ai speaks English plus हिन्दी, বাংলা, தமிழ், తెలుగు, ಕನ್ನಡ, മലയാളം, मराठी, ગુજરાતી, ਪੰਜਾਬੀ and ଓଡ଼ିଆ — pick one and both the screens and the voice change. It's coming to the App Store and Google Play.